The ability of people, places, and things to communicate—the internet of things—makes unprecedented business intelligence possible.
iota leverages the internet of things
Data from the internet of things reports continuous change. No other source can produce the business intelligence required to lead in the current conditions.
We mine data from the IOT. We build sensors to collect data. We help businesses instrument, understand, stir up, and change behavior— strategically and continually.
a new way of working
We provide business intelligence, and believe it should be used to intervene, experiment, build understanding, and “perturb”—continually.
We’re experts at converting smart data into smart models and proactive experiments. Iota uses sensor-based data to disrupt an ecosystem—moving swiftly from hypothesis to innovation.
we perturb
the system
To perturb effectively, you need ongoing, reliable, differentiating information. We build on data you already have, but iota goes places and collects granular detail you never thought possible.
Success isn’t predicting the change;
it’s being the change.
iota: truth
in data